If you’re partial to a biscuit (or twelve), there’s good news from the king of all biscuit tins McVitie’s. The company have just announced that a new version of their iconic digestive is about to hit shelves.
Called Digestive Twists, the new creation will be available in two new flavours: Chocolate Chip & Caramel Bits and Chocolate Chip & Coconut.
Combining the classic crunch and crumbly texture of Brits beloved biscuit with an almost cookie-esque filling, it sounds like you get all the enjoyment of a digestive, but with a lot more flavour than usual.
Pladis, who acquired the McVitie’s brand a few years back, hope that the new look biscuit will appeal to younger biscuit fans, thanks to its intriguing flavour combinations article.
Emma Stowers, brand director for McVitie’s at Pladis UK&I told FoodBev Media “We’re thrilled to be launching a brand new range inspired by our classic McVitie’s Digestives that will enable us to extend appeal and bring our much-loved brand to a younger audience.”
Original Article – The Mirror
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