McVitie’s launching new Digestive biscuit – and it may be the best flavour yet
If you’re partial to a biscuit (or twelve), there’s good news from the king of all biscuit tins McVitie’s, who have just announced that a new version of their iconic digestive is about to hit shelves.
Called Digestive Twists, the new creation will be available in two new flavours: Chocolate Chip & Caramel Bits and Chocolate Chip & Coconut.
Combining the classic crunch and crumbly texture of Brits beloved biscuit with an almost cookie-esque filling, it sounds like you get all the enjoyment of a digestive, but with a lot more flavour than usual.
Pladis, who acquired the McVitie’s brand a few years back, hope that the new look biscuit will appeal to younger biscuit fans, thanks to its intriguing flavour combinations.
Emma Stowers, brand director for McVitie’s at Pladis UK&I told FoodBev Media “We’re thrilled to be launching a brand new range inspired by our classic McVitie’s Digestives that will enable us to extend appeal and bring our much-loved brand to a younger audience.”
Original Article – The Mirror