Theres a new biscuit in town… Custard creams!

Biscuit and custard cream lovers unite… There’s a new biscuit flavour in town!

Tesco have launched a new flavour of Custard Cream biscuit, and it might surprise you…

Image courtesy of Tesco.com
New flavour of Custard Creams at a great price!

That’s right… Rhubarb custard creams! A classic combination loved by many, now in a biscuit.

Here at The Biscuit Baron we love new and different biscuit flavours and styles, so we couldn’t wait to try these. They’re similar in texture to the traditional custard cream, two crisp biscuit layers but with a sweet, slightly tart rhubarb flavoured cream. Sadly, despite the name there’s no taste of custard – but still a great biscuit and a nice change!

What’s even better? They are only 40p! Bargain.

Love trying new biscuits? Try our biscuit boxes sending you biscuits from a different country every month. Great for a treat for yourself, the office, and a fab unique gift idea. ???

McVitie’s launching new Digestive biscuit – and it may be the best flavour yet

If you’re partial to a biscuit (or twelve), there’s good news from the king of all biscuit tins McVitie’s. The company have just announced that a new version of their iconic digestive is about to hit shelves.

Called Digestive Twists, the new creation will be available in two new flavours: Chocolate Chip & Caramel Bits and Chocolate Chip & Coconut.

Combining the classic crunch and crumbly texture of Brits beloved biscuit with an almost cookie-esque filling, it sounds like you get all the enjoyment of a digestive, but with a lot more flavour than usual.

An entire pack of each of the new flavours costs £1.25, with the new biscuits already available in Asda,before making their way to Tesco in May and Morrisons in June.


Pladis, who acquired the McVitie’s brand a few years back, hope that the new look biscuit will appeal to younger biscuit fans, thanks to its intriguing flavour combinations.

Emma Stowers, brand director for McVitie’s at Pladis UK&I told FoodBev Media “We’re thrilled to be launching a brand new range inspired by our classic McVitie’s Digestives that will enable us to extend appeal and bring our much-loved brand to a younger audience.”

Original Article – The Mirror

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This popular UK Biscuit Can Now Be Purchased Individually

Burton’s Biscuit Company is set to launch individually wrapped packs of a UK favourite, in a move designed to target the convenience channel.

Wagon Wheels will now be on sale individually! The product is available from March in cases of four branded counter display units (CDU), comprising of 24x37g individually wrapped Wagon Wheels per unit. Each single pack will retail at 49p each.

Burton’s said the units are “ideal for positioning at till points or on hot-drinks counters to drive impulse sales”.

The launch of Wagon Wheels single packs follows a “successful” year for the brand. The company is currently bought by almost one in five households with annual sales of £19m, up 9% year on year.

Burton’s stated one in five Wagon Wheels are already eaten as an “out-of-home lunch accompaniment”, highlighting the opportunity for a new “grab and go’” variant.

Isabel Lydall, category and insights controller at Burton’s Biscuit Company, said: “With Wagon Wheels single packs, we are tapping into the food-to-go mission and enabling retailers to drive sales from impulse purchases of a well-loved biscuit brand.

“With so many products vying for space, stand out on shelf generated by recognisable brands such as Wagon Wheels has become important to driving impulse purchases.”

Original source – Talkingretail.com

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Read all about our Dutch box!

February sees us travel to the home of tulips, windmills and the tallest men! Yes, we are off to The Netherlands. So-called due to their low and relatively flat lands – 17% of the country is under sea level! On to the biscuits, let’s see what they had in store for us!


The stroopwafel is probably the most synonymous Dutch biscuit and versions can be found in most large UK supermarkets today. Originating from Gouda in the Netherlands, it dates to between the late 18th or early 19th century and as with many biscuits was a way to utilise leftovers from a bakery, such as breadcrumbs which would then be sweetened with syrup. They are now made in their own right by sandwiching syrup between two baked dough layers

Included in your box this month is a waffle warmer. The traditional way to eat the stroopwafel is to place it atop of a drinking vessel with a hot beverage inside. The heat from the rising steam warms the waffle and slightly softens the inside and makes the waffle soft on one side while still crispy on the other.

Despite their apparent simplicity, stroopwafels featured as a technical challenge on the 2017 edition of The Great British Bake Off.  Many of the contestants failed to make them and is regarded as the hardest technical challenge of the show.


Glucose-fructose syrup, wheat flour, sugar, palm fat, butter (milk), sugar syrup, soya flour, rapeseed oil, salt, dextrin (wheat), emulsifier (soya lecithin, E471), raising agent (E500), cinnamon, acidulant (citric acid), Bourbon vanilla.


Kandijkoeken are a gingerbread flavoured biscuit with a high sugar content giving them that caramelised flavour much like speculoos. This biscuit started out as a gingerbread cake that would be adorned with crystal sugar beads on top. As for its history, little is known, but due to the high price of sugar it is thought that these would have been reserved for the wealthy. The Netherlands also shares close ties with Indonesia, it was formally a Dutch colony and colonial trade between the nations was high. This started the spice trade of which sugar would have been a main commodity traded.


wheat flour, sugar, palm fat, caramelised sugar, glucose syrup, free-range egg powder, caramelized sugar syrup, cinnamon, natural flavours, leavening agent (sodium carbonate [E500]), salt, emulsifier (lecithin [E322]).

Allergy information

Contains: wheat, gluten-containing grains, eggs. May contain: milk, barley, oats, spelled, lactose, rye, almond, hazelnut, nuts.


The word Zaan refers to a river and the region around it whilst a ‘huisje’ is the diminutive form of house These delicious biscuits are covered with a thick layer of white chocolate on one side. The chocolate has a seal with a Zaans House on it – typical house front of houses in the Dutch city of Zaandam which is famous for its many (some still working!) wind-mills.

In 1871 the French painter Claude Monet spent four months in Zaandam where he painted the Zaans homes a now famous shade of green.


sugar, wheat flour, cocoa butter, cocoa mass, skimmed milk powder, 3.5% butter , vegetarian whey powder, butter concentrate, glucose syrup, lactose , salt, whole milk powder, natural vanilla flavour, natural vanilla flavour with other natural flavours, free-range powder, acid (citric acid [E330]), leavening agent (diphosphates [E450], sodium carbonates [E500]), emulsifier (lecithin [E322] (soya) ).


These literally translate as “Stuffed Canoes” and are a baked version of a popular cake which features a sweet almond filling. Instead, these are two slices of butter dough with which almond paste is sprayed. These are then baked which allows them to harden, into more of a biscuit, and allow the almond to traverse the layers of dough.

These are the highest sold product amongst petrol and service stations as a quick on the go snack.


Sugar, wheat flour , soybeans , vegetable oils (palm, rapeseed, coconut), modified potato starch, dextrose, 1.1% almond , stabilizer: sorbitol, thickener: guar gum, pectin, apricot kernels, invert sugar, glucose syrup, salt, emulsifier: soya lecithin , leavening agent : E450, E500, milk protein , flavour (contains milk protein /lactose), lactose , food acid: citric acid


This Dutch version of the Nice biscuit was introduced in 1910 and has gone on to have many different flavour combinations such as cinnamon, caramel with sea salt and in this occasion coconut. The brand is one of oldest existing family businesses in the Netherlands forming back in 1886. In the company’s early days, they hired mainly young women who, in their uniform, became known as the Verkade girls. Due to this, in 1961 the company was one of the first Dutch companies to implement a creche facility on site.

However, pre-WW2 the women would typically loose their jobs in the factory upon reaching the age of 30 as they were then deemed too old and would likely want to leave and start a family. This was a continued practice until the after the war when labour numbers became a problem. This started a huge recruitment campaign and featured slogans such as “Girls, come and work at Verkade – and bring your mothers too!”

The Verkade girls are now a thing of the past although the company does employ a singing quartet who will dress in period clothing and sing at national events. Despite its somewhat sexist past, former employees often look back at their time here with great fondness.


Wheat flour, sugar, vegetable oil (palm), coconut 2%, dextrose, leavening agents (sodium carbonates, disodium diphosphate), salt, flavourings.


Dutch for the word flakes, these chocolate pieces are a common breakfast item in Holland and eaten as a sandwich topping. However they date back to a time when versions of these would be eaten on top of biscuits in particular – rusks. The term “Beschuit met muisjes” translates as biscuits with little mice and would traditionally be eaten on the birth of a new-born baby. This symbolised a gift from the newborn baby and would be given to visitors of the bay. Versions exist today in pink and blue coloured flakes as well as orange, the colour of The Netherlands.  


 Sugar, skimmed cocoa, cocoa butter, skimmed MILK POWDER, LACTOSE, dextrose, fractionated MILK FAT (hard fraction), emulsifier (SOJALECITHINE), flavor.

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Read all about our South Korean box!

HAPPY NEW YEAR! Can you believe it’s 2019 already – where did 2018 go?!

The New Year is celebrated all around the globe, but Chinese New Year is also a major “new year” event, celebrated by over 20% of the world – including London, Sydney, San Francisco and South Korea, which brings us to this month’s box!

We chose South Korea in homage to the Chinese New Year – or “Seollal” as it is known in Korea – which both start on the first day of the lunar calendar. This year the celebration starts on the 5th February. See below for details on the biscuits included in this month’s box!

Lotte Custard Pies
Hugely popular in South Korea, these custard cakes are the ideal tea-time treat. Light and fluffy with a sweet vanilla custard filling they were a winner with the team here at The Biscuit Baron!

Ingredients: egg,sugar,wheat flour,d-sorbitol,shortening (partially hydrogenated oil (palm oil,soybean oil,rapeseed oil),partially hydrogenated palm olein oil,soy lecithin,tocopherol,rapeseed oil,propylene glycol esters of fatty acids,glycerin esters of fatty acids),vegetable oil (rice bran oil,rapeseed oil,palm oil,tocopherol),emulsifier 1 (soybean oil,d-sorbitol,glycerin esters of fatty acids,propylence glycol esters of fatty acids,sucrose esters of fatty acids),water,skim milk powder,lactose,emulsifier 2 (d-sorbitol,glycerin esters of fatty acids,propylene glycol,sucrose esters of fatty acids,sorbitan esters of fatty acids),maltose powder,whole milk powder,egg yolk powder,alcohol,polydextrose,glycerin,maple syrup,salt,white wine,artificial flavours (custard,vanilla,brandy),palm extract.
Made in a factory which contains egg,wheat,soy bean,milk,crab

Crown Peanut Sand Cookies
If you like peanut butter you’ll love these! A delicious crispy biscuit with a layer of smooth peanut flavoured filling – definitely moreish and great with a tea or coffee!

Ingredients: wheat flour(wheat), shortenings(soybean), sugar, dextrin, peanut butter, grape sugar, milk, whole egg liquid(egg), crushed peanut, sodium hydrogen carbonate, sweet whey powder, malt, antioxidant[e322, e306], salt, artificial flavour

Samjin Black Sesame Rice Pie
Based on the popular Asian snack “mochi” these treats are a jelly-like texture made from rice filled with a sweet sesame paste and coated with chocolate – definitely different!

Ingredients:Ogligosaccharide, chocolate, sugar, lecithin, maltitol syrup, corn starch, maltodextrinm black sesame paste, glutinous rice, cyclodextrin syrupm vegetable cream powder, sugar, vegetable fat, glucose, salt, wheat flour, graun, alcohol, glycerin esters of fatty acid, sorbitan esters of fatty acids, flavouring.

Haitai Ace Cracker
The most savoury one in this month’s box, these Ace crackers are delicate and crispy with a slightly salty flavor. Great on their own on try topping with your favourite spread or cheese!

Ingredients: wheat flour,shortening(vegetable fat and oil,palm olein oil,palm oil),mixed oil,sugar,processed cereal,dextrose,dry whole milk,salt,milk powder cream,leavening agent,artificial flavouring compounds(milk flavour),vitaminb1,vitaminb2,yeast,enzyme preparation,wheat flour.

Lotte Choco Pie
Despite the name, these are more akin to a UK Wagonwheel than a “pie” as we know it! Two soft biscuit layers cover a marshmallow centre, all coated with chocolate making it an indulgent treat.

Ingredients: wheat flour,sugar,corn syrup,,vegetable fat (partially hydrogenated palm oil,shortening (partially hydrogenated palm oil,coconut oil),d-sorbitol.cocoa powder,whole milk powder,lactose,leavening (ammonum bicarbonate,sodium bicarbonate,mono-calcium phosphate),cocoa mass,salt,emulsifier (soy lecithin,mono&diglyceride),vanillin,hydrolized milkprotien,artificial vanilla flavour

Lotte Peppero – Various
These crispy, stick-shaped biscuits are hugely popular in Korea, so much so that they even have a national day where people exchange the biscuits on the 11th February! Available in multiple flavours, often dipped or coated with chocolate, cookies, or nuts. We’ve included a variety in each box from white cookie, choco coated, choco filled, and almond – which one did you get?

Ingredients:  wheat flour,sugar,cocoa mass,vegetable fat,shortening (palm oil,tocopherol,lactose,egg,processedbutter,whole milk powder,sodium phosphate tribasic,ammonium bicarbonate,sodium bicarbonate,salt,almond powder,whey permeate powder,emulsifier (lecithin,glycerin esters of fatty acids),artificial flavours (chocolate,vanillin,condensed milk,vanilla),papain.
Ingredients: wheat flour, almond, sugar, cocoa mass vegetable oil, shortening, cocoa preparation, processed cereal
sodium hydrogen carbonate, malt syrup, almond powder, salt, potato powder, fructose, lactose, monoglycerides(soybean)
artificial flavor(vanilla, chocolate, cocoa)yeast,enzyme.
Ingredients: Chocolate, sweet whey powder, milk sugar, buttermilk(milk), palm oil, milk cream, cocoa mass, shortening, blended edible oil, lecithin(soybean), artificial flavour(vanilla, vanillin), wheat flour, corn starch, sugar, vegetable oil, malt extract, salt, mineral salt[e524], artificial flavor(palm bread, vanilla), rice kernel oil. 
White cookie:
Ingredientssugar, milk sugar, cocoa butter, wheat flour, shortening, palm oil, egg,
processed butter, yeast, cocoa powder, salt, fructose.

You can purchase our next box here.

Read all about our Finnish box!

As it is December it would be unwise not to feature a festive country therefore it is off to Finland – home of Lapland and reindeer. We featured five well known biscuits that it is likely Mr Claus himself enjoys with his hot cup of choice!

Kantolan Ballerina Mustikka
In Finland and many other Scandinavian countries, the production and consumption of berries is greater than many European countries. Popular varieties such as the lingonberry are perhaps better known than the bilberry. This is Finland’s native version of the blueberry and was the main ingredient in the jam portion of this biscuit. This was recently switched to the more well known blueberry, a much sweeter berry which requires less added sugar to taste.

Fazer Domino Original
Produced by the countries main baking company Fazer, the Domino biscuit has enduring popularity that spans generations and does not seem to have any other explanation than the unique taste experience of white vanilla combined with a dark cocoa biscuit. Produced since 1953 it now forms the backbone of the company where they market it under the slogan “The Classics do not age”.

TÖYSÄLÄINEN: Traditional Gingerbread cookies
It’s the festive season and as we are featuring a Scandinavian country – we had to include some gingerbread cookies. Lightly spiced and perfect with any hot drink these are sure to be a popular addition to this month’s box, and our personal favourite to take the Scoffability crown for this month. Typically eaten around Christmas time but due to ever increasing popularity these are now available year-round.

Jyväshyvä: Oat Cookies
These golden oat cookies were created to go alongside coffee of which the Finnish people are the European top consumers. Despite this, one of the main uses for these biscuits have been in baking, often used as a base to delights such as cheesecakes. Either way they are a tasty, light and certainy moreish biscuit however you decide to use them.

Kulta Marie
The Marie biscuit is Europe’s version of our Rich Tea biscuits. Differing as the Marie biscuit is typically Vanilla flavoured unlike the Rich Tea version but this Finnish example is also made with Vegetable oil. A perfect fit for a cup of tea, we are sure this one will score highly on your Dunkability section. With history dating back to the Royal wedding in 1874, could this indeed be the most dunked biscuit?

You can purchase our next box here.

Read all about our Pakistani box!

November’s box sees us travel to Pakistan, a country with rich cultural heritage and home to some amazing food. Sharing a culinary influence with Northern India, Pakistan is home to some incredible curries as well as some top sweet dishes such as Faluda. Faluda contains a rich combination of ice cream, flavored milk, jelly, and colorful vermicelli is perfect for a hearty and filling dessert. The brightly coloured vermicelli also makes it very Instagram-able!

Moving towards the items more likely to accompany a Pakistani Chai Tea, for our November box we provided a selection of six biscuits for you to try. Featuring some traditional packaging styles – as well as some more “Westernised” designs they also had some unique flavours suited to the region.

Rio – A branding that wouldn’t be amiss on some UK supermarket shelves.

These sandwich biscuits are made by the most popular biscuit brand in Pakistan: EBM. EBM stands for English Biscuit Manufacturer and despite the name are not marketed in the UK! These Rio biscuits were the first biscuit in Pakistan to be made with double cream making for a rich flavour. The strong vanilla taste here is reminiscent of custard or vanilla pudding!

Nan Khatai – This traditional Pakistani biscuits were incredibly moreish and would go great with an evening tea!

Nan Khatai are a traditional baked shortbread biscuit popular in Pakistan. Literally translated as “Bread Biscuit” these are a light, crumbly biscuit with a sweet, buttery taste. Introduced in 2015 from EBM, these allowed consumers to readily purchase the traditional biscuit reminiscent of many childhoods.

Mombo – It seems that every country has their own version of a sandwich biscuit and Mombo is Pakistan’s version. How does this one rate to the others?

Another popular brand in Pakistan, these Mombo biscuits by KGN are rich and really, really chocolatey! Two chocolate sandwich biscuits filled with a rich chocolate cream, we think these will be just the ticket when you need a chocolate hit!

Peanut Pista – The nutty blend that I didn’t know I needed.

Introduced in 1984 following the success of their fellow biscuit Peanut Pik – the first to introduce nuts to biscuits! – Peanut Pista are a short, crumbly biscuit with a unique blend of pistachios and peanuts. Sweet, nutty and dunkable. If you like nuts, these are for you!

Click – The most different to anything that we have tried before. A taste reminiscent of pilau rice!

The not-so-sweet option in the box this month comes in the form of the cumin flavoured Click biscuits! Slightly sweet with a very savoury aftertaste, these contain cumin seeds (or Zeera!) which are a very popular Pakistani flavour. It might just be us, but it really reminded us of pilau rice flavours! Deliciously different to what we’re used.

Jam Delight – Sweet with strawberry jam, it was always going to be a winner in our books!

Another member of the EBM family, these Jam Delight biscuits are perfect for that someone with a very sweet tooth! A light, soft vanilla flavoured biscuit topped with a sweet strawberry jam – they’re Pakistan’s answer to the Jammie Dodger popular in UK!

Where will our next adventure take us? Well it is December and with boxes arriving just before Christmas it would be improper of us to not do something festive!

You can purchase our next box here.

Read All About Our Portuguese Box


October’s box sees us travel to Portugal, well-known for its port, football and Pastéis de Nata (egg custard tarts!). With a wealth of history and culture, what you may not know much about are Portugal’s biscuits! Read below to see what we selected to go into our Portugal box.

Nacional Max Strawberry Wafers

These wafers were a surprising texture! The wafer texture differed slightly from biscuits we’re used to here in the UK. Mixed with the creamy straw berry filling, we think the flavouring is reminiscent of a straw berry ice cream cone. The brand Nacional is extremely popular in Portugal, priding itself on Portuguese ingredients as per their slogan “O que e Nacional e bom” – what is national is good!

Diatosta Whole Wheat Toast

These twice baked rusk-like toasts are another item that would have been popular amongst sailors and travellers due to their ability to remain unspoilt for long periods of time. These toasts go extremely well with the topping of your choice – sweet or savoury. We tried these with the options of jam and cream cheese and both made for a delicious snack. Keep an eye out for our blog on recommended toppings!

Cuetara Ricanela Biscuits

These extremely moreish biscuits are light and, crispy with a cinnamon flavour throughout. With a sprinkling of sugar on top they are a delicious sweet treat. A firm favourite at The Biscuit Baron HQ! Slightly reminiscent of Christmas thanks to the spice used, cinnamon is actually a very popular flavouring in Portugal – and is actually used often in savoury dishes such as stews.

Bolacha Belga tipo Caseiro

Belga translates into English as Belgian and these crisp biscuit takes its inspiration from just there. Featuring the waffling texture most accustomed to Belgium and Holland although normally softer these crisp biscuits go well with any hot drink of choice. Not too sweet they make a great option if you fancy a light tea accompaniment but nothing too sickly.

Bolacha de Água e Sal

Translating as Water and Salt these water biscuits have a long history mostly favoured with sailors due to their ability to travel long distances without spoiling. These are popular in Portugal today and is perhaps an added homage to Portugal’s successful maritime history with the added sea salt ingredient.

What did you think of Portugal’s biscuit selection? Let us know – share your score card on Facebook, Instagram or Twitter. 

We’ve just discovered that fizzy coffee exists, and we have one important question…


Cancel my usual low-foam, skinny, double-shot, extra hot with hazelnut syrup latte please. Sign me up for a fizzy coffee!

Recognise that phrase? If not, you’re not alone! We’ve just discovered carbonated coffee is a thing in the UK, and has been for a while!

This bubbly take on the traditional morning beverage actually originated in Italy, where espressos are often served with a glass of sparkling water on the side. Did anyone go full-Italian with our last box from Italy and try this with their biscuits?

In order to stay on-trend and unique, restaurants and coffee bars are even offering a serve with the likes of tonic water or lemonade.

The coffee-based drink is often sweetened slightly with fruit juice or syrup.

It does sound refreshing, and we do love discovering something new, but we have one really important question…

Can you still dunk???

What do you think of this Italian twist on your morning coffee? Have you discovered any unusual drinks you wish were brought to your hometown?

5 Reasons to Buy an International Subscription Box


5 Reasons to Buy an International Subscription Box

As I’m sure we’re all aware, there’s a subscription box for almost everything out there these days, especially food: chocolate, cakes, chillies, herbs, honey, pasta, meat, cheese to name a few! But International subscription boxes – that is, boxes that provide items from different countries – bring something that little bit different: an experience of different cultures and traditions.

Countries around the world have their own traditions, popular flavours, textures and history attached to food, and a subscription box is a great way to experience some of these on a regular basis straight to your door!

That’s why we think The Biscuit Baron is an ideal choice – after all, who doesn’t love a biscuit? As Brits, we are a nation of biscuit lovers and what better way to experience different cultures than through a traditionally British element.

  1. Try New Things

Every country has their own flavours and textures they are accustomed to. Spain use aniseed, Bulgaria use almonds, Thailand like pineapple – and these flavours all are often translated into biscuits! Different from the usual flavourings used in the UK, these biscuits are still very tasty and a great way to try something new.

  1. Learn Something New

Each box from The Biscuit Baron contains a fact sheet with some fun facts on the country that month – information on the history, culture and traditions, as well as some information on the biscuits themselves! So not only are you getting a box of scrumptious biscuits, you’re also learning something you might not have known before!

  1. Great for Sharing

With a score card in each box letting you rate each biscuit on features such as “dunkability”, the boxes are great for sharing. Everyone has different preferences and favourites and so you’re sure to agree and disagree throughout! A great gift idea too, these biscuit boxes make a lovely change from your standard box of chocolates.

  1. Surprise Each Month

Each box is a surprise, with the country theme of each box kept secret before you receive it! Like a gift to yourself each month, the boxes bring a small sense of excitement – what will I receive this month? What new flavours will there be? Who can I share them with this month?

  1. Value for Money

We know at The Biscuit Baron that everyone wants value for money, that’s why we work hard to ensure our boxes bring you value. Consider what you spend on your weekly shop on biscuits and snacks… £2.50? £3? That’s up to £12 per month. Our boxes start at £13.33 per month including postage – with 5-8 full size packs of biscuits, and the added value of learning and trying new things, so we like to think we’re not priced too excessively!

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