Attention America – this is not a biscuit!

Let’s get one thing straight. Brits LOVE biscuits. Like, we lovethem. Friends coming over? Whip out the biscuits. Rubbish day? Have a biscuit. Treating yourself? Biscuit. Treating someone else? Box of biscuits. So, I mean Brits are pretty much experts.

However, if you live in American and hear “biscuits and gravy”, you’ll probably picture this:

biscuits gravy
American “biscuits” and gravy
image source: Pillsbury Kitchens

Light, flaky savoury bakes smothered in creamy gravy. HOWEVER. Those in Britain will picture a whole different scene, something like this:

Britain’s “biscuits and gravy”…
image credit: Twitter user @imbadatlife

Sweet, crispy pieces, sometimes with a creamy filling, often with chocolate or vanilla flavour, and definitely never to be paired with savoury, salty brown British gravy.

So what is this madness? Why are the words so similar, yet so different across the pond???

In fact, the actual translation of biscuit means “twice cooked” – official fancy translation: the Middle French word bescuit is derived from the Latin words bis (twice) and coquere, coctus (to cook, cooked) – “twice-cooked”.

So… technicallyBrits version of a biscuit is closer to the real deal! More like a “cookie” as Americans known them, although Brits almost ALWAYS need a cup of tea with a biscuit. ☕

The American “biscuit” is actually similar in texture to a British scone, although (yet another difference) scones are more commonly sweet and served with jam/jelly and/or cream!

If you want to know more about the British biscuits we know and love so much (“cookies”), look no further than the below classics. From custard creams, chocolate sandwich biscuits, buttery shortbread, orange jelly sponge to jammy shortcake – there are a huge variety of different flavours and styles! 🍪🍪🍪

AND if you love seeing how other countries do their biscuits/cookies, why not take a look at one of our biscuit boxes? Sending an exciting selection of biscuits from a different country each and every month, the perfect treat, gift, or workplace pick-me-up! 📦🍪🌎


What your visitor biscuit says about you.

You’re on your way to a friend’s house, you’re buying biscuits to share round the office or you’ve got the family coming over and you’ve ran to the shops.

Buying biscuits is not an easy feat. Whether you’re the panicker who just grabs them and runs, the indecisive one who stands and looks at 10 choices for 20 minutes but buys the first choice anyway, or the savvy one who buys which ever one is on offer, here’s what your choice says about you:


A bit of a random choice, unless you’re a diehard Scottish person, or have watched Braveheart a few too many times. It’s probably likely that you’re regifting this from an old Christmas hamper, or that the local shop has put this down to 50p and you’ve gone for the “bargain”. You definitely have a stingy streak, but have still gone out of your way to buy biscuits so we suppose a bit thoughtful too.

Jammie dodger:

A big kid at heart, you just can’t resist the jammie biscuit with the love heart on top. In fact, these aren’t even your first choice – you only bought these because your local didn’t sell BNs (doo-doo-doo-doo-doo). You have strong relationships and are still close with many of your childhood friends and make time to see your family. You wear your heart on your sleeve, as well as on your biscuit choice.


Really? Digestives? There’s playing it safe and then there’s this. You’re keen to be everyone’s friend, and love to talk about the weather, your 2 cats and your neighbors putting their wheely bins out extra loudly. Your idea of wild is putting cheese (yes, cheese!) on your digestive and eating it after 9pm… you go, you rogue digestive eater, you.

Rich tea:

A reasonably safe choice, many will scoff these if you bring them. Your heart’s in the right place, but you can be a bit unreliable. You seem strong, sturdy and trustworthy… but the minute you’re in hot water (tea) you bail and leave your friends hanging. It’s OK though, you always get a second chance and are given another dunk try.

Party ring:

The wild card who never says no to a tequila shot. First to suggest “just one more drink”, you love to party and everyone knows it. If you bring these on your visits, they’re not just a biscuit, they’re a hint that this catch-up needs more than just tea to it. You love a good time, and are well liked by many.

Jaffa Cake:

Oooh, the troublemaker. Although you’re a softie really, you love a bit of controversy and are always up for a heated debate. A confident speaker, you probably bring Jaffa Cakes and eagerly look around the room wondering who’ll crack and ask the question first…

PS: IT’S NOT A CAKE (sorry, couldn’t resist)


The chocolate choice for when you don’t want to splash the cash. It’s not even really chocolate is it – more like a brown biscuit. A solid dunker and a general crowd pleaser, you love a good gossip with these and a cuppa, and jump at the opportunity to have a good whinge about the latest drama or work annoyance.

Pink wafer:

A fun choice, a bit adventurous but still well received. You like to think of yourself as a bit of a detective, you’re the friend that gets asked to do some research on your Ex’s new girlfriend to see what she’s like and you can find out her favourite colour and hair stylist in 0.5 seconds.

P.s. Where does the Pink Panther live? – Durham


A bit of a slob, you’re not phased by bringing hobnobs to the gathering and getting approximately 10,435,251 crumbs on the carpet. You leave your washing to reach the ceiling before you think about doing laundry, and your idea of dusting is when you accidently brush your arm over a solid surface. Loved nonetheless, your friends can see past your imperfections and appreciate your good qualities.

Fig roll:

Let’s be honest, if you’re bringing fig rolls to the party, you can’t have many friends.

Fancy trying something a bit different from the usual biscuit choices? Dunk & discover with biscuits from around the world, discover biscuits from a different country delivered each month.

Get £5 off your first box by using discount code “firstbox” at checkout!

This is our interpretation of an article originally posted by at

Morrisons are now selling GIANT BISCUITS!

Now, as I’m sure you’ve guessed we at The Biscuit Baron LOVE a biscuit. And we love trying new biscuits. So imagine our excitement when we discovered GIANT BISCUITS at Morrisons supermarket!

They are selling giant custard creams, bourbons and Jammie dodgers. What could be better??

Giant biscuits now sold at Morrisons

Found in the bakery aisle they look like the perfect pick me up if you’re craving a traditional British biscuit.

We’ve yet to try them (watch this space!) but we’re sure they’re just as delicious as their smaller versions!

Fancy something different from the traditional? Why not take a look at one of our boxesoffering new tastes and textures with biscuits from around the world.

Theres a new biscuit in town… Custard creams!

Biscuit and custard cream lovers unite… There’s a new biscuit flavour in town!

Tesco have launched a new flavour of Custard Cream biscuit, and it might surprise you…

Image courtesy of
New flavour of Custard Creams at a great price!

That’s right… Rhubarb custard creams! A classic combination loved by many, now in a biscuit.

Here at The Biscuit Baron we love new and different biscuit flavours and styles, so we couldn’t wait to try these. They’re similar in texture to the traditional custard cream, two crisp biscuit layers but with a sweet, slightly tart rhubarb flavoured cream. Sadly, despite the name there’s no taste of custard – but still a great biscuit and a nice change!

What’s even better? They are only 40p! Bargain.

Love trying new biscuits? Try our biscuit boxes sending you biscuits from a different country every month. Great for a treat for yourself, the office, and a fab unique gift idea. ???

McVitie’s launching new Digestive biscuit – and it may be the best flavour yet

If you’re partial to a biscuit (or twelve), there’s good news from the king of all biscuit tins McVitie’s, who have just announced that a new version of their iconic digestive is about to hit shelves.

Called Digestive Twists, the new creation will be available in two new flavours: Chocolate Chip & Caramel Bits and Chocolate Chip & Coconut.

Combining the classic crunch and crumbly texture of Brits beloved biscuit with an almost cookie-esque filling, it sounds like you get all the enjoyment of a digestive, but with a lot more flavour than usual.

An entire pack of each of the new flavours costs £1.25, with the new biscuits already available in Asda,before making their way to Tesco in May and Morrisons in June.


Pladis, who acquired the McVitie’s brand a few years back, hope that the new look biscuit will appeal to younger biscuit fans, thanks to its intriguing flavour combinations.

Emma Stowers, brand director for McVitie’s at Pladis UK&I told FoodBev Media “We’re thrilled to be launching a brand new range inspired by our classic McVitie’s Digestives that will enable us to extend appeal and bring our much-loved brand to a younger audience.”

Original Article – The Mirror

This popular UK Biscuit Can Now Be Purchased Individually

Burton’s Biscuit Company is set to launch individually wrapped packs of a UK favourite, in a move designed to target the convenience channel.

Wagon Wheels will now be on sale individually! The product will be available from March in cases of four branded counter display units (CDU), comprising of 24x37g individually wrapped Wagon Wheels per unit. Each single pack will retail at 49p each.

Burton’s said the units are “ideal for positioning at till points or on hot-drinks counters to drive impulse sales”.

The launch of Wagon Wheels single packs follows a “successful” year for the brand, which the company said is currently bought by almost one in five households with annual sales of £19m, up 9% year on year.

Burton’s said one in five Wagon Wheels are already eaten as an “out-of-home lunch accompaniment”, highlighting the opportunity for a new “grab and go’” variant.

Isabel Lydall, category and insights controller at Burton’s Biscuit Company, said: “With Wagon Wheels single packs, we are tapping into the food-to-go mission and enabling retailers to drive sales from impulse purchases of a well-loved biscuit brand.

“With so many products vying for space, stand out on shelf generated by recognisable brands such as Wagon Wheels has become important to driving impulse purchases.”

Original source –

The Perfect Gift

Whether it’s for the person that has everything, the fussy person, or that special someone that you want to show you care about – buying a gift can be a stressful time. We aim to take that stress away by giving you a gift that you can buy for all these people – biscuits with a difference…

A Biscuit Subscription Box!

After all, 93% of us Brits eat biscuits on a weekly basis and almost a quarter of us eat them daily!


Here at The Biscuit Baron, we tailor our boxes each month to bring you a snapshot of a different country through the biscuits and treats that they enjoy with their cuppa.

Each box is shipped out on the 15th of the month containing between five and eight full-sized packets of biscuits. Alongside the biscuits, we like to include a little bit of information about them and where the country they come from – meaning you can even claim it’s an educational gift too!

We have featured countries such as India, The Philippines and some closer to home ones such as Belgium and The Netherlands providing a nice mix that will go great with their cup of tea, coffee or favourite cuppa.

With prices starting at just £13.33 per month (including P&P!), with no minimum term required, and with just a two-step cancellation procedure, there is a price point and plan to suit all gift occasions and budgets.

So whether it’s the foodie in the family, the jet-setting grandparents, the workplace wanderer or just the biscuit lover in your life, get them signed up in order to DUNK & DISCOVER (dunking optional!).


You can sign up here. And if you enter code “GIFT” at checkout we will include a free card and message for your recipient with their first box!

Read all about our Dutch box!

February sees us travel to the home of tulips, windmills and the tallest men! Yes, we are off to The Netherlands. So-called due to their low and relatively flat lands – 17% of the country is under sea level! On to the biscuits, let’s see what they had in store for us!


The stroopwafel is probably the most synonymous Dutch biscuit and versions can be found in most large UK supermarkets today. Originating from Gouda in the Netherlands, it dates to between the late 18th or early 19th century and as with many biscuits was a way to utilise leftovers from a bakery, such as breadcrumbs which would then be sweetened with syrup. They are now made in their own right by sandwiching syrup between two baked dough layers

Included in your box this month is a waffle warmer. The traditional way to eat the stroopwafel is to place it atop of a drinking vessel with a hot beverage inside. The heat from the rising steam warms the waffle and slightly softens the inside and makes the waffle soft on one side while still crispy on the other.

Despite their apparent simplicity, stroopwafels featured as a technical challenge on the 2017 edition of The Great British Bake Off.  Many of the contestants failed to make them and is regarded as the hardest technical challenge of the show.


Glucose-fructose syrup, wheat flour, sugar, palm fat, butter (milk), sugar syrup, soya flour, rapeseed oil, salt, dextrin (wheat), emulsifier (soya lecithin, E471), raising agent (E500), cinnamon, acidulant (citric acid), Bourbon vanilla.


Kandijkoeken are a gingerbread flavoured biscuit with a high sugar content giving them that caramelised flavour much like speculoos. This biscuit started out as a gingerbread cake that would be adorned with crystal sugar beads on top. As for its history, little is known, but due to the high price of sugar it is thought that these would have been reserved for the wealthy. The Netherlands also shares close ties with Indonesia, it was formally a Dutch colony and colonial trade between the nations was high. This started the spice trade of which sugar would have been a main commodity traded.


wheat flour, sugar, palm fat, caramelised sugar, glucose syrup, free-range egg powder, caramelized sugar syrup, cinnamon, natural flavours, leavening agent (sodium carbonate [E500]), salt, emulsifier (lecithin [E322]).

Allergy information

Contains: wheat, gluten-containing grains, eggs. May contain: milk, barley, oats, spelled, lactose, rye, almond, hazelnut, nuts.


The word Zaan refers to a river and the region around it whilst a ‘huisje’ is the diminutive form of house These delicious biscuits are covered with a thick layer of white chocolate on one side. The chocolate has a seal with a Zaans House on it – typical house front of houses in the Dutch city of Zaandam which is famous for its many (some still working!) wind-mills.

In 1871 the French painter Claude Monet spent four months in Zaandam where he painted the Zaans homes a now famous shade of green.


sugar, wheat flour, cocoa butter, cocoa mass, skimmed milk powder, 3.5% butter , vegetarian whey powder, butter concentrate, glucose syrup, lactose , salt, whole milk powder, natural vanilla flavour, natural vanilla flavour with other natural flavours, free-range powder, acid (citric acid [E330]), leavening agent (diphosphates [E450], sodium carbonates [E500]), emulsifier (lecithin [E322] (soya) ).


These literally translate as “Stuffed Canoes” and are a baked version of a popular cake which features a sweet almond filling. Instead, these are two slices of butter dough with which almond paste is sprayed. These are then baked which allows them to harden, into more of a biscuit, and allow the almond to traverse the layers of dough.

These are the highest sold product amongst petrol and service stations as a quick on the go snack.


Sugar, wheat flour , soybeans , vegetable oils (palm, rapeseed, coconut), modified potato starch, dextrose, 1.1% almond , stabilizer: sorbitol, thickener: guar gum, pectin, apricot kernels, invert sugar, glucose syrup, salt, emulsifier: soya lecithin , leavening agent : E450, E500, milk protein , flavour (contains milk protein /lactose), lactose , food acid: citric acid


This Dutch version of the Nice biscuit was introduced in 1910 and has gone on to have many different flavour combinations such as cinnamon, caramel with sea salt and in this occasion coconut. The brand is one of oldest existing family businesses in the Netherlands forming back in 1886. In the company’s early days, they hired mainly young women who, in their uniform, became known as the Verkade girls. Due to this, in 1961 the company was one of the first Dutch companies to implement a creche facility on site.

However, pre-WW2 the women would typically loose their jobs in the factory upon reaching the age of 30 as they were then deemed too old and would likely want to leave and start a family. This was a continued practice until the after the war when labour numbers became a problem. This started a huge recruitment campaign and featured slogans such as “Girls, come and work at Verkade – and bring your mothers too!”

The Verkade girls are now a thing of the past although the company does employ a singing quartet who will dress in period clothing and sing at national events. Despite its somewhat sexist past, former employees often look back at their time here with great fondness.


Wheat flour, sugar, vegetable oil (palm), coconut 2%, dextrose, leavening agents (sodium carbonates, disodium diphosphate), salt, flavourings.


Dutch for the word flakes, these chocolate pieces are a common breakfast item in Holland and eaten as a sandwich topping. However they date back to a time when versions of these would be eaten on top of biscuits in particular – rusks. The term “Beschuit met muisjes” translates as biscuits with little mice and would traditionally be eaten on the birth of a new-born baby. This symbolised a gift from the newborn baby and would be given to visitors of the bay. Versions exist today in pink and blue coloured flakes as well as orange, the colour of The Netherlands.  


 Sugar, skimmed cocoa, cocoa butter, skimmed MILK POWDER, LACTOSE, dextrose, fractionated MILK FAT (hard fraction), emulsifier (SOJALECITHINE), flavor.

Read all about our South Korean box!

HAPPY NEW YEAR! Can you believe it’s 2019 already – where did 2018 go?!

The New Year is celebrated all around the globe, but Chinese New Year is also a major “new year” event, celebrated by over 20% of the world – including London, Sydney, San Francisco and South Korea, which brings us to this month’s box!

We chose South Korea in homage to the Chinese New Year – or “Seollal” as it is known in Korea – which both start on the first day of the lunar calendar. This year the celebration starts on the 5th February. See below for details on the biscuits included in this month’s box!

Lotte Custard Pies
Hugely popular in South Korea, these custard cakes are the ideal tea-time treat. Light and fluffy with a sweet vanilla custard filling they were a winner with the team here at The Biscuit Baron!

Ingredients: egg,sugar,wheat flour,d-sorbitol,shortening (partially hydrogenated oil (palm oil,soybean oil,rapeseed oil),partially hydrogenated palm olein oil,soy lecithin,tocopherol,rapeseed oil,propylene glycol esters of fatty acids,glycerin esters of fatty acids),vegetable oil (rice bran oil,rapeseed oil,palm oil,tocopherol),emulsifier 1 (soybean oil,d-sorbitol,glycerin esters of fatty acids,propylence glycol esters of fatty acids,sucrose esters of fatty acids),water,skim milk powder,lactose,emulsifier 2 (d-sorbitol,glycerin esters of fatty acids,propylene glycol,sucrose esters of fatty acids,sorbitan esters of fatty acids),maltose powder,whole milk powder,egg yolk powder,alcohol,polydextrose,glycerin,maple syrup,salt,white wine,artificial flavours (custard,vanilla,brandy),palm extract.
Made in a factory which contains egg,wheat,soy bean,milk,crab

Crown Peanut Sand Cookies
If you like peanut butter you’ll love these! A delicious crispy biscuit with a layer of smooth peanut flavoured filling – definitely moreish and great with a tea or coffee!

Ingredients: wheat flour(wheat), shortenings(soybean), sugar, dextrin, peanut butter, grape sugar, milk, whole egg liquid(egg), crushed peanut, sodium hydrogen carbonate, sweet whey powder, malt, antioxidant[e322, e306], salt, artificial flavour

Samjin Black Sesame Rice Pie
Based on the popular Asian snack “mochi” these treats are a jelly-like texture made from rice filled with a sweet sesame paste and coated with chocolate – definitely different!

Ingredients:Ogligosaccharide, chocolate, sugar, lecithin, maltitol syrup, corn starch, maltodextrinm black sesame paste, glutinous rice, cyclodextrin syrupm vegetable cream powder, sugar, vegetable fat, glucose, salt, wheat flour, graun, alcohol, glycerin esters of fatty acid, sorbitan esters of fatty acids, flavouring.

Haitai Ace Cracker
The most savoury one in this month’s box, these Ace crackers are delicate and crispy with a slightly salty flavor. Great on their own on try topping with your favourite spread or cheese!

Ingredients: wheat flour,shortening(vegetable fat and oil,palm olein oil,palm oil),mixed oil,sugar,processed cereal,dextrose,dry whole milk,salt,milk powder cream,leavening agent,artificial flavouring compounds(milk flavour),vitaminb1,vitaminb2,yeast,enzyme preparation,wheat flour.

Lotte Choco Pie
Despite the name, these are more akin to a UK Wagonwheel than a “pie” as we know it! Two soft biscuit layers cover a marshmallow centre, all coated with chocolate making it an indulgent treat.

Ingredients: wheat flour,sugar,corn syrup,,vegetable fat (partially hydrogenated palm oil,shortening (partially hydrogenated palm oil,coconut oil),d-sorbitol.cocoa powder,whole milk powder,lactose,leavening (ammonum bicarbonate,sodium bicarbonate,mono-calcium phosphate),cocoa mass,salt,emulsifier (soy lecithin,mono&diglyceride),vanillin,hydrolized milkprotien,artificial vanilla flavour

LottePeppero – Various
These crispy, stick-shaped biscuits are hugely popular in Korea, so much so that they even have a national day where people exchange the biscuits on the 11th February! Available in multiple flavours, often dipped or coated with chocolate, cookies, or nuts. We’ve included a variety in each box from white cookie, choco coated, choco filled, and almond – which one did you get?

Ingredients:  wheat flour,sugar,cocoa mass,vegetable fat,shortening (palm oil,tocopherol,lactose,egg,processedbutter,whole milk powder,sodium phosphate tribasic,ammonium bicarbonate,sodium bicarbonate,salt,almond powder,whey permeate powder,emulsifier (lecithin,glycerin esters of fatty acids),artificial flavours (chocolate,vanillin,condensed milk,vanilla),papain.
Ingredients: wheat flour, almond, sugar, cocoa mass vegetable oil, shortening, cocoa preparation, processed cereal
sodium hydrogen carbonate, malt syrup, almond powder, salt, potato powder, fructose, lactose, monoglycerides(soybean)
artificial flavor(vanilla, chocolate, cocoa)yeast,enzyme.
Ingredients: Chocolate, sweet whey powder, milk sugar, buttermilk(milk), palm oil, milk cream, cocoa mass, shortening, blended edible oil, lecithin(soybean), artificial flavour(vanilla, vanillin), wheat flour, corn starch, sugar, vegetable oil, malt extract, salt, mineral salt[e524], artificial flavor(palm bread, vanilla), rice kernel oil. 
White cookie:
Ingredientssugar, milk sugar, cocoa butter, wheat flour, shortening, palm oil, egg,
processed butter, yeast, cocoa powder, salt, fructose.

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